Promoting the role of women in preserving and developing ethnic culture, the grassroots women’s unions have stepped up dissemination to raise awareness among officials and members of following a civilised lifestyle, and eliminating backward customs and practices, associated with the "Building a family of five without-s, three clean-s" campaign, and the "Developing Vietnamese women in a new era" emulation movement. Dissemination work is carried out in various forms such as including it in union and club activities, and cultural and art exchanges, or via social networks such as Zalo and Facebook.

Ha Thi Than, Chairwoman of the Van Ho district Women's Union, said that this work has helped union members and women be more proud of cultural heritage, thereby being more aware of using the ethnic languages, scripts and music, and promoting the value of cultural heritages such as festivals and costumes in association with tourism development. Currently, Van Ho district maintains the operation of 115 mass art troupes in hamlets and sub-areas, with women’s union members as the core. They have actively participated in art programmes, competitions, performances and mass art festivals, thus creating a cultural space to preserve and pass down to the younger generations.

In addition, the district Women's Union focuses on building and expanding economic and tourism development models associated with preserving and promoting traditional cultural values; coordinating in organising classes to teach intangible culture to members, creating conditions for them to participate in training courses to improve their skills; and to access loans to start up businesses from traditional professions.

Lau Thi Chi, Chieng Di 2 hamlet, Van Ho commune, specialising in the production and trading of brocade products and traditional costumes of the Mong ethnic group, shared that grabbing the needs of people and tourists when coming to Van Ho, she opened a shop selling Mong ethnic costumes and serving customers who rent clothes to take photos, or buy them as souvenirs. On holidays and Tet festivals, there are days when she can sell nearly 100 sets of costumes, thus helping her family have a stable source of income. Along with that, she also actively teaches her children and grandchildren how to embroider and sew traditional costumes.

With specific actions, union members and women have promoted their role in preserving and promoting traditional culture, contributing to popularising and introducing the unique cultural beauty of the locality to tourists. To date, the languages and scripts of ethnic minorities in the district are basically maintained; and folk performing arts are preserved and organised regularly, such as the Tha Khenh dance of Mong people in Van Ho and Long Luong communes; the bamboo dance of Thai people in Chieng Yen, Lien Hoa, Chieng Khoa, Song Khua, Xuan Nha and Tan Xuan communes; and the bell dance of Dao people in Lien Hoa, Van Ho, Chieng Yen and Suoi Bang communes.

Every year, the district maintains the organisation of major festivals, such as the peach blossom festival in Long Luong commune; and the ban (Bauhinia) flower festival in Chieng Khoa commune. In addition, the unions actively coordinate to hold festivals and folk games on holidays and Tet festivals suitable to local characteristics. Traditional crafts such as rattan and bamboo weaving, embroidery, ethnic costume weaving have been kept. Many backward customs, such as dowry, or organising feasts in weddings and funerals for many days, have been almost eliminated.

Joining hands to preserve and promote cultural values, women in Van Ho district have been tapping them well to serve tourists, contributing to improving the spiritual life of ethnic minorities.