Since 2021, the city has coordinated in organising 35 training classes on the transfer of production technologies according to VietGAP standards, and the development of concentrated raw material areas, ensuring product safety and quality.

It has also played a role in granting VietGAP and GlobalGAP certificates to 54.5 hectares of coffee and over 166 hectares of fruit trees, and planting area codes to nearly 93 hectares of fruit trees; and 4C, UTZ and RA certificates to nearly 40 hectares of coffee; and in building product identification and traceability systems for five cooperatives. Meanwhile, three cooperatives have been assisted to buy new packaging bags, and 10 products have won recognition as “One Commune-One Product” (OCOP) items. With new eight safe agricultural food supply chains, Son La is now home to 15 such chains.

At the same time, Son La city has provided 640 million VND (25,437 USD) for seven businesses and cooperatives to develop brands and expand markets; over 217 million VND for five households to build facilities for preliminary processing and preservation of agricultural products; and 1.7 billion VND for the Bich Thao Son La Coffee Cooperative to build a factory and expand its production and processing scale.

With the city's support and attention, cooperatives have expanded production and business and built models with high productivity and income. Notably, the red-fleshed dragon fruit model of the An Phu Agricultural Cooperative in Chieng An ward has seen a yield of 22 tonnes per hectare, and raked in 200-250 million VND in profit per hectare. The 3B commercial cow raising model in Chieng Den commune has also generated a profit of about 200 million VND a year. The orange growing model in Chieng Xom commune offers 20 tonnes of fruit per hectare, earning a profit of 350 million VND per hectare. The specialty coffee model of the Bich Thao Son La Coffee Cooperative ships abroad 4,000-6,000 tonnes of coffee bean, and1.5 tonnes of roasted, ground and powdered coffee each year, with annual revenue reaching 40 billion VND, creating stable jobs for 10 local workers, with an average monthly income of 5-6 million VND.

Apart from the product consumption support programme, the city has coordinated with provincial departments, agencies, telecom corporations and post offices in organising training programmes on e-commerce, and helped with livestream sales on social networks and reputable e-commerce platforms at home and abroad.

To date, there have been 50 OCOP items and typical products of Son La city available on the e-commerce platform PostMart (buudien.vn); over 700 business facilities have opened accounts and used QR codes for payment. In particular, coffee products of the Bich Thao Son La Coffee Cooperative have hit shelves of OCOP stores and Mega Market supermarkets. Safe vegetable products of the Son La Safe Agricultural Products Cooperative in Chieng Den commune, and red-fleshed dragon fruits of the An Phu Agricultural Cooperative in Chieng An ward are also sold at safe vegetable stores across the province and Hanoi.

Implementing mechanisms and policies on agricultural and rural development, Son La city has focused on supporting businesses, cooperatives, and agricultural production and trading establishments to build and develop key agricultural products; gradually applied modern trade promotion forms; facilitated the development of agricultural product distribution systems; and participated in regional agricultural product fairs as well as supply-demand matching conferences.