Longan pitting competition and online sales festival for longan products held in Chieng Khoong commune

The People's Committee of Chieng Khoong commune on July 18 held the 2026 Longan Pitting Competition and Online Sales Festival for Longan Products.

An overview of the 2026 Longan Pitting Competition and Online Sales Festival for Longan Products.

Longan is one of the key crops in Chieng Khoong, with about 1,165 hectares. This year's output is estimated at around 6,500 tonnes, making a significant contribution to job creation and local economic development.

The commune has promoted the application of advanced farming techniques, developed concentrated cultivation areas that meet food safety and export standards, built the local longan brand, and fostered the growth the dried longan processing trade village. At the same time, it has supported local growers in adopting e-commerce and livestream selling to diversify promotional channels and expand market access for their products.

A leader of Chieng Khoong commune delivers opening remarks at the festival.

This marked the first time the commune has organised a longan pitting competition combined with an online sales event, aiming to honour the traditional dried longan processing craft while promoting the commune's signature agricultural products.

The event also provided an opportunity for cooperatives, farming households, businesses, and youth union members to exchange experience, learn from one another, embrace digital transformation, and expand market access. It is expected to enhance the value and reputation of the Chieng Khoong longan brand while contributing to the development of a modern and sustainable agricultural sector.

Delegates visit the exhibition booth of Khong To hamlet.
The exhibition booth of Khong To hamlet.
The exhibition booth of Hoang Hai Cooperative.
A creative display made from fresh longans at the exhibition booth of Hoang Hai Cooperative.

Quyet Thang Longan Blossom Honey.

Dried longan product.
A KOL shares livestream experiences of local agricultural products during the festival.
A member of Hoa Muoi Cooperative livestreams to sell products during the festival.
The festival featured a vibrant lineup of practical activities, including five exhibition booths showcasing fresh longans, processed longan products, and OCOP (One Commune One Product) items from local cooperatives and hamlets.
The longan pitting competition by the Nong Lay 1 hamlet team.

KOLs (Key opinion leaders) also interacted with participants, shared their experiences in online marketing, and guided cooperatives on building online sales channels and implementing e-commerce models across popular digital platforms, helping expand market access for locally grown longans.

The longan pitting competition by the Hoang Hai Cooperative team.

The highlight of the festival, attracting large crowds of local residents, was the longan pitting competition which brought together 17 teams, with 51 contestants representing the commune's 17 hamlets.

The Luot hamlet team completes the longan pitting competition.
The longan pitting competition by the Lien Phuong hamlet team.


The commune also organised the traditional blindfolded duck-catching game, attracting enthusiastic participation from local residents.

Participants compete in the traditional blindfolded duck-catching game during the festival.
The organising board presents the first prize in the longan pitting competition to the Khong To hamlet team.
The organising board presents second prizes to the winning teams.

 

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