Son La welcomes over 4.1 million tourists in nine months

The northern mountainous province of Son La served more than 4.1 million tourists in the first nine months of this year, exceeding the 2023 plan by 5.4%.

Tourists visit Dai Yem Waterfall in Muong Sang commune, Moc Chau district.

In the period, revenue from tourism was estimated at 4.31 trillion VND (177.3 million USD), 33.2% higher than the yearly target.

The results were attributed to the whole province’s efforts to step up trade and tourism promotion and dissemination, and strengthen inspections over operating conditions at accommodation establishments, especially in the Moc Chau National Tourist Area, ensuring conditions of facilities, as well as security and safety for tourists./.

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