Sixteen teams from communes and cooperatives across the province participated in the contest, showcasing products of local enterprises, cooperatives, production facilities, craft villages, and units.

With thoughtful preparation, the teams brought seasonal agricultural products, recognised OCOP (One Commune One Product) products, handicrafts, tourism products, and traditional cuisine rich in ethnic identity.

The booths showcased creativity, skillfulness, and aesthetic appeal, harmoniously reflecting local characteristics with clear signage and unit names. Many booths left a strong impression on the judges and delegates.

Each team had 10 minutes to present and introduce the value, potential, and strengths of their local products, demonstrating the diversity and richness of the province’s products and cultural beauty.

The judging panel appreciated the booths for their product quality and variety in design. Many of them creatively incorporated and introduced the cultural spaces of Son La’s ethnic communities.

The contest aimed to promote the province’s potential, strengths, and agricultural and OCOP products to consumers and businesses inside and outside the province, creating opportunities for connection, production promotion, investment attraction, and agricultural development associated with tourism.

The award ceremony for the contest will be held on the afternoon of October 11.