The programme features 30 booths with the participation of 20 enterprises and cooperatives from inside and outside the province. Products on display are diverse, including OCOP (One Commune One Product) items, typical rural industrial products, farm produce, processed foods, and essential consumer goods.

Enterprises and cooperatives have brought high-quality products to local residents, with publicly listed prices and various promotional offers, enabling consumers to shop with confidence. The event also provides an opportunity for businesses to survey the market and better understand consumer demand in mountainous, remote and disadvantaged areas, thereby improving designs, enhancing product quality, and expanding markets.

The programme helps meet consumer demand, especially ahead of the Lunar New Year, and enables residents to access high-quality Vietnamese products at reasonable prices with clear origins, contributing to the gradual formation of a habit of prioritising Vietnamese goods.

On this occasion, the centre presented 30 coats to students from disadvantaged families in Chieng Di 2 hamlet, Van Ho commune.