Beauty contest highlights Thai people’s culture

One of the most anticipated highlights of the Ban (Bauhinias) Flower Festival 2025 in Son La city was the beauty contest, where contestants captivated audiences with the elegance of traditional and modernised Thai ethnic attire. Taking place on March 15 evening and March 16 morning, the competition brought together 24 contestants from 12 teams representing communes and wards across the city.

 Contestants showcase the elegance of traditional and modernised Thai ethnic attire.
 The modernised Thai ethnic attire show by Quyet Thang ward.
 Traditional and modernised Thai ethnic attire.
 Graceful young women in traditional and modernised Thai ethnic attire.

In both traditional and modernised Thai ethnic attire, contestants confidently strode across the stage, showcasing the allure of the iconic dress. Their elegant movements, gentle demeanor, and radiant smiles bring to life the delicate beauty of the Thai people and culture.

The contest features a stunning performance at the Ban Flower Hill in Tay Bac (Northwest) Square.
A contestant in modernised Thai ethnic attire

The most captivating moment of the contest unfolded at th Ban Flower Hill in the Tay Bac (Northwest) Square, Son La city. Amid a sea of blooming white Ban flowers, contestants gracefully showcased both traditional and modernised Thai attire, striking elegant poses and gliding across the scenic hillside. 

Contestants and a Pieu scarf embroidery artisan

Set against the backdrop of traditional Ban flower melodies, their fluid movements and vibrant costumes created a mesmerising spectacle.

The show of traditional and modernised Thai ethnic attire is more than just a competition—it’s a vibrant celebration of the Thai culture and women. It leaves a lasting impression on both locals and visitors.

 

 

 

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Son La attracts investment in commercial housing and urban area projects

    Son La attracts investment in commercial housing and urban area projects

    BUSINESS -
    With decisive policies to remove bottlenecks in land clearance and to improve the legal framework, Son La province has attracted numerous investors with projects ranging from hundreds to thousands of billions of VND in the fields of commercial housing and urban development. These projects have contributed to transforming the urban landscape and have become a key driving force for local economic growth.
  • 'Services, trade maintain strong growth momentum

    Services, trade maintain strong growth momentum

    BUSINESS -
    Son La’s services sector outperformed its 2025 plan, generating 16.77 trillion VND (638.04 million USD), up 9.5% from 2024, reinforcing its role as a key pillar of the provincial economy. Double-digit growth in retail sales and exports underscored the effectiveness of market-stabilisation efforts and tighter controls on trade fraud.
  • 'Son La honours youth volunteers, keeps alive spirit of Co Noi crossroads

    Son La honours youth volunteers, keeps alive spirit of Co Noi crossroads

    SOCIETY -
    The provincial Youth Union, in coordination with Son La Newspaper and Radio-Television and the provincial Music, Song and Dance Theater, on December 31 staged a programme titled “The Enduring Spirit of Youth Volunteers,” to pay tribute to fallen heroes and youth volunteers who died at the Co Noi crossroads.
  • 'Son La ensures construction progress of boarding schools in border communes

    Son La ensures construction progress of boarding schools in border communes

    NEWS - POLITICS -
    Ha Trung Chien, member of the provincial Party Committee’s Standing Board and Standing Vice Chairman of the provincial People’s Committee, on December 31 chaired a meeting on the investment and construction of primary-secondary boarding schools in border communes. The meeting was held in person at the provincial People’s Committee headquarters and connected online to the People’s Committees of border communes.
  • 'Extra efforts needed to accelerate progress of Hoa Binh-Moc Chau expressway project

    Extra efforts needed to accelerate progress of Hoa Binh-Moc Chau expressway project

    NEWS - POLITICS -
    Deputy Secretary of the provincial Party Committee and Chairman of the provincial People's Committee Nguyen Dinh Viet, who is head of the Steering Committee for the construction of the Hoa Binh - Moc Chau expressway section through Son La province, chaired a meeting of the Steering Committee on December 31 to assess the project's progress in 2025 and put forward key tasks for 2026.
  • 'Son La moves to finalise classification of ethnic minority, mountainous areas

    Son La moves to finalise classification of ethnic minority, mountainous areas

    NEWS - POLITICS -
    Vice Chairman of the provincial People’s Committee Dang Ngoc Hau on December 29 chaired a meeting of the appraisal council and its assisting team to review results on the classification of villages and communes in ethnic minority and mountainous areas, including the designation of particularly disadvantaged hamlet and the categorisation of communes into Areas I, II and III across the province.
  • ' Zero-VND Market” brings Tet goods to Ngoc Chien

    Zero-VND Market” brings Tet goods to Ngoc Chien

    SOCIETY -
    Nong thon Ngay nay (Countryside Today) Newspaper, in coordination with the People’s Committee of Ngoc Chien commune, on December 28 organised a “Zero-VND Market” to deliver Lunar New Year (Tet) gifts to local residents in 2025, aiming to support households facing difficult circumstances.
  • 'Son La Tourism Contests 2025 awards presented

    Son La Tourism Contests 2025 awards presented

    TOURISM -
    The Organising Committee of the Son La Tourism Contests 2025 held a ceremony on December 26 to announce and present awards. The event was attended by representatives of provincial departments and agencies, as well as authors and groups whose works won prizes.
  • 'Cultural identity of Dao ethnic group preserved

    Cultural identity of Dao ethnic group preserved

    CULTURE -
    Located in Thao Nguyen ward, Ta Loong residential area is blessed with striking natural scenery and a rich cultural legacy of the Dao ethnic community. Amid the pressures of urbanisation and deeper integration, local residents have remained committed to safeguarding traditional values, treating cultural heritage as a treasured asset that enriches spiritual life while laying the foundation for sustainable tourism growth.
  • 'Proactive measures in place to ensure successful spring crop

    Proactive measures in place to ensure successful spring crop

    BUSINESS -
    Identifying the spring crop as the most important production season of the year, the agricultural sector and localities across Son La province are stepping up preparations to secure seed structure, agricultural supplies and irrigation water, aiming to complete planting within the recommended timeline and achieve high yield and quality.
Load more