Son La province welcomes more than 835,000 tourists 

Since the beginning of 2024, Son La province has greeted over 835,000 tourists and earned about 1 trillion VND (40.6 million USD) in tourism revenue.

The traditional boat racing festival in Quynh Nhai district attracts a large number of tourists.

The popular destinations are the Moc Chau National Tourist Area; Quynh Nhai district; Son La city; Ngoc Chien commune, Muong La district; Ta Xua and Xim Vang communes, Bac Yen district. 

Localities, units, and accommodation establishments in the province carefully prepared facilities to serve the increasing number of tourists. The security, order and traffic safety have been guaranteed while tourism services have been appreciated by tourists.

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