Son La’s tourism revenue estimated at 193 million USD

Son La welcomed 4.5 million visitors in 2023, an increase of over 36% over the same period of the previous year, with tourism revenue estimated at 4.7 trillion VND (193 million USD), up over 58% year-on-year.

Tourists visit Bach Long glass bridge at the Moc Chau Island tourist area in Muong Sang commune, Moc Chau district.

During the year, the Department of Culture, Sports and Tourism coordinated with relevant units in organising many tourism activities, attracting a large number of visitors through numerous events and activities.

Among those were the Son La Culture - Tourism Festival, themed "the World's Leading Regional Nature Destination 2023"; the first Son La Coffee Festival 2023; the Ban Flower Festival in Son La city; the Son Tra Flower Festival in Muong La district; the Culture, Sports and Tourism Week in Quynh Nhai district; and the Vietnam off-road motorbike racing tournament in Van Ho district.


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