The festival will feature a range of activities, including an exhibition themed "Son La Coffee", a workshop to improve the quality of Son La coffee, a conference to boost connections in trading coffee products, and a display of beautiful photos on Son La coffee.

Investment projects in the coffee industry will be launched, along with a competition for coffee farmers, a coffee gala night and experiential tours of coffee growing areas.

The festival aims to promote the Son La coffee brand and offers an opportunity for the province to introduce its image, potential and strengths as well as promote and attract investment in the trading and processing of coffee and other local agricultural products.