On April 22, 2024, the Minister of Culture, Sports and Tourism signed Decision No. 1077/QD-BVHTTDL on recognising the Moc Chau National Tourist Area in Son La province. Preparing for the announcement ceremony, the provincial People's Committee issued a plan to organise activities to promote tourism and announce this decision. It also issued a decision to establish an Organizing Committee for the event and its subcommittees.

The meeting assigned tasks to members of the subcommittee; discussed and agreed on relevant contents, with a view to well performing the assigned tasks: disseminating information before, during and after the event; developing scripts and reportages on the construction and development of the Moc Chau National Tourist Area; introducing tourism products, tourism potential and strengths; an art programme; and mobilising forces to serve cultural space displays and introduce tourism and agricultural products.

The announcement ceremony is expected to take place on May 18 at May 8 Square in Moc Chau district’s Administrative Center. Within the framework of the ceremony, from May 17-19, there will be many tourism promotion activities; displays of tourism products and One Commune One Product (OCOP) items; a fruit picking festival; paragliding; tours of the Moc Chau National Tourist Area; and an off-road bike race. This will be an important occasion to promote and affirm the position and brand of the Moc Chau National Tourist Area.